With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the top of everyone’s list of priorities.
Now is the time to power into 2023 the right way by being in control of your Google Ads performance and outcomes.
Join Ashley Fletcher, VP of marketing at Adthena, in this insightful SMX Next presentation to understand how to identify where you can reduce your marketing costs and increase profitability without hurting revenue.
During the session, you will learn how to deploy budgets through better automation, be the protector of your brand traffic and turn off those pesky “Lone Rangers.”
This year might bring a need for more transparency, making it difficult for search marketers to course-correct campaign pointing. With these session takeaways, you’ll go into that with caution and navigate through performance pressure.
About the author
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive. Our Solutions include: Partner Management, Strategic Benchmarking, Gap Analysis, Ad Copy Analysis and Brand Protection.
