Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform.
And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.
You need to have a proper strategy to ensure that you’re attracting relevant leads, driving more sales, and boosting your visibility to build trust amongst your users.
In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. So let’s check out what they are.
1. Signup for a Business Page
To start promoting your brand on Facebook, the first thing you need to do is signup for a business page on FB. For that, you need to have a few things in hand.
First, your business name and a good description explaining what your business is about. Once you have that, select a profile photo and a cover photo to add to your profile.
In doing so, make sure that your pictures represent your business well. You might want to use your brand logo, an image of your most popular product, your storefront, or anything that helps your users understand what your business represents.
The next step is to optimize your page properly so that the page helps you achieve your goals and maximize your conversions. So how do you do that?
2. Optimize Your Business Page
There are various ways of optimizing your business page. One of them is to use keywords in your description. This will make your profile easily discoverable to users looking for businesses with those keywords.
Another way to optimize your business is to add a call-to-action (CTA) to your business page. Call-to-actions are nothing but a button that prompts your users to take the action you want them to take.
Adding a CTA to your business page is a very efficient way of boosting your conversions. This might be to build an email list, encourage users to shop on your site, visit your website, or whatever your conversion goal might be.
Once you have done that, it’s time to start posting valuable and interesting content for your users. Simply creating a business page with no activity on it won’t help you gain traction. If you want engagement on your page, you have to consistently curate and post content that your users find helpful and interesting.
You can also post interesting insights about your company culture, give them a sneak-peak of your office, introduce your employees, etc. All of this will help you stand out and carve out a personality for your brand.
You should also engage your followers through giveaways, quizzes, and interesting polls. Just don’t forget to use relevant hashtags on your posts to increase your visibility.
Keeping your business page active is important because it helps attract engagement. And the more engagement you have, the more visible you can be. It’s to be noted that more visibility means better promotion of your products.
3. Join Different Facebook Groups
The next important point to consider when creating a marketing strategy on Facebook is to join different Facebook groups. But make sure that these groups align with your business.
It’s one of the easiest ways to find a relevant audience that’s genuinely interested in your business. By being part of these groups, you can also have the opportunity to position your brand as an authority and increase your credibility.
You can even create your own group and grow it. But this can be time-consuming and tedious. So it’s better to join a group that already exists and then use it as a medium to build your authority.
Building authority is important because it helps your users trust you more. When they trust you, they find it easier to spend their money on your products.
4. Interact with your Followers
Sure, joining different Facebook groups can help you position yourself in front of a whole new set of audience. But this doesn’t mean that you’ll forget your followers. Alongside creating content for them, you also need to interact with them.
You can do that by responding to your user’s comments, reacting to their comments with emojis, etc. You can also occasionally go live and interact one-on-one with your users. This will help you understand their expectations and work accordingly to boost user satisfaction.
By interacting with your users you let them know that their thoughts and ideas are important to you. Another benefit of interacting with them is that it increases your visibility and makes your users see you more often.
This increases brand recognition, which again builds trust and credibility for your business.
4. Run Facebook Ads
To further increase your visibility, you can run Facebook ads. It’s a very powerful way of promoting your products, services, events, deals, etc.
When you use FB ads, your business becomes visible to users beyond those who have liked or engaged with your page.
Also, these ads are highly customizable. So you can create them as per your requirements for maximum benefit. Besides, they are easy to grow and track. So you know the exact results you achieve from running these ads.
5. Offer Customer Service
Most buyers start their buying process with research. And most of them want to clear their pre-sales queries before making a purchase. If you don’t give them a way to clear their doubts, then you might lose your sales.
So if you have a Facebook page, why don’t you use it to offer customer service? You can add a chatbot and use automated answers for a set of frequently asked questions. That way, if your users have any pre or post-sales queries they can get it cleared right away. This will help you create a loyal user base and boost your conversions as well.
Facebook is a wonderful platform to promote your brand. But the best results come in only when you have a proper marketing strategy for your business. The above tips are some of the strategies that can help you get the results you want. So do try them out and let us know if it worked for you.