Why is it necessary to get a guide to CRO (Conversion Rate Optimization)? Well, that’s because the ultimate aim for all website owners is to get enough conversions from their website.
Even though having a lot of organic traffic is nice, it is useless if none of the website visitors take the step of converting into customers or qualified leads. Truthfully, almost all websites find it difficult to get conversions no matter the number of website visitors they get.
What is the solution to this? There’s no other thing than conversion rate optimization.
That is the reason we have created this guide to help you with conversion rate optimization. In this guide, you’ll get all you should know when it comes to CRO.
So, let us get started.
What’s a Conversion Rate?
On a website, a conversion is when the website visitor takes any desired action, and that doesn’t only mean purchasing something.
Conversion rate is the % of website visitors who took the action you desired, which means they converted.
Here is how it’s calculated:
(Number of conversions ÷ total website visitors)×100
Well, it’s no news that the success of your business is determined by the conversion rate. That is where we need conversion rate optimization.
5 Areas Where Conversion Rate Optimization Strategies Can Be Implemented
Below are some necessary aspects where you’ll need to start the process of conversion rate optimization.
Calls to action are the core of Conversion rate optimization, and that is the reason we state them first in this guide. Calls to action, which can also be called CTAs, guide your website visitors to take another step in the process, which can include making a purchase or subscribing to your newsletter.
So, how are CTAs optimized?
Below are some tips:
- Make them impactful, yet short
- Make use of strong action words
- Ensure they are clearly visible
- Strategically position them to make them where people focus while on the page
- Make use of text-based CTAs alongside buttons because they look more natural and will get you more clicks
Forms are the next aspect of excellent CRO. You’ll use them to capture useful info about your website visitors that you’ll then use for purposes such as future marketing communications.
3. Website Structure
When it comes to Conversion rate optimization, one of the important rules is to make it easy to navigate your website. Make sure your website structure is simple while also being appealing.
4. Site Speed
One other key aspect of this conversion rate optimization guide is website speed. Almost everyone who visits your website will leave your site if it takes much time to load. Because of this, the speed of your website will determine your conversion rate.
5. Design of Your Landing Page
While designing your landing page, make sure the whole elements we stated above are in place, then give it a structure that makes the whole thing come together beautifully. Make use of a mix of images and text, make sure your calls to action focus on your page, ensure your forms are strategically placed, and so on. One of the excellent landing page examples is that of Netflix, as it has a simple and clean design, a clearly visible call to action, and a one-line form.