Starting last October, following the merger of Liftoff and Vungle, we began the process of exploring who we are as a combined organization, for the purpose of developing a unified identity and brand. Across our organizations, we discovered that we share very similar DNA and are fundamentally grounded in 5 key attributes: precision, creativity, data-driven, adaptability and optimism.
Building upon these attributes, we made the decision to establish LIFTOFF as our new parent brand. The name “LIFTOFF” captures the essence of who we are as people and the value we bring to the industry in marketing and monetizing apps.
Vungle, JetFuel, TreSensa, and GameRefinery will continue to retain their brand identities and will now be considered as part of the LIFTOFF family.
This is just the first step in a new chapter for Liftoff & Vungle, with more news to come soon. So stay tuned.
Mark Ellis, CEO