Marketing Analytics

Here’s a situation. You open a Google Tag Manager container but there is no Preview or Submit buttons at the top right corner of the GTM interface. What is happening? How to fix this? In this quick blog post,...

After you have installed GA4, you want to be sure whether you did everything correctly and the data is being collected. In this blog post, I’ll walk you through several steps that you need to complete. Otherwise, you...

Updated: May 25th, 2021 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…),...

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban...

Updated: August 9th, 2021 In my previous Google Analytics 4 tutorials, I have shared how to install GA4 (or how to upgrade to it), then how to track events with Google Analytics 4 and Google Tag Manager. Now, the time...

The GDPR’s has just celebrated its one-year anniversary. To mark the occasion, AT Internet has created a comprehensive guide on how you can ensure that your digital analytics is 100% compliant with the regulation. To accompany the guide,...

Before relying on analytics for all or part of your strategic decision-making, implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability and security using these tips.    1. Diagnose the data assets within the organisation  For data to be fully profitable for...

Updated: May 17th, 2021.  Important: this blog post contains Google Analytics 4 examples. If you are looking for Universal Analytics (GA3) examples, click here ***** Tracking page views on regular websites is fairly easy: you just add a tracking code to...

Like many pandemic-inspired consumer dining trends, the meal kit delivery services (MKDS) market has seen tremendous growth over the past year. Meal delivery services come in two (delicious) flavors – Heat & Eat or Cook & Eat. The...

  Cloud-based social media software provider Sprout Social announced new integrations with Shopify and Facebook Shops, two of the biggest players in social commerce. The social commerce space, which allows consumers to buy directly within a social platform, is...