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Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple...
Marketing Database Analytics – A Gold Mine We all are customers. Every single day we are making purchasing decisions whether they are related to work or our personal lives. Our buying decisions are influenced by the marketing campaigns from...
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability,...
Updated: August 10th, 2021 Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify what your visitors are looking for on your...
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. After today your life will be much easier when managing...

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What Is An API?

What is an API, REST, SOAP, XML, JSON, WSDL and Other Definitions

When you utilize a browser, your browser makes requests from the client’s server and the server sends back files that your browser assembles...
Google's Algorithms Can Understand When Sources Agree On Same Fact

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