Marketing Analytics

The software testing profession is evolving and has many facets. Positions within companies are varied and job titles encompass very different profiles – analysts, designers, testers, control engineers, test engineers, quality engineers, agile testers, etc. – and sometimes we all have...

Catching up is coming! (Re) monetisation Why pay for something when you can easily do without it? This is the subject of a French article by Cyrille Franck on the value of online journalism. He discusses the issues surrounding digital content...

Our data experts at AT Internet recently put together a comprehensive digital analytics survival guide for the media industry (but not exclusively). In our new blog series, we’ve gone a step further – by exploring current key challenges,...

Digital analytics is used to support a wide range of data science projects, and vice versa. Features built with machine learning and AI are also emerging in web analytics solutions – predictions, targeting, new services, etc. In a...

What’s new in the digital world? Here’s all the latest buzz in this edition of “Catching up”. Back to basics Rand Fishkin’s insightful observation on the state of digital marketing in 2019. Over the last 10 years, the nature of the...

Our Product team has a fantastic range of new features in store this month – data science, dashboards in Excel, even more level 2 sites, an Adback partnership, and alerts… Read on to find out more! Data Science: anomaly...

30 years of the web – something worth celebrating! Naturally, it’s top of the bill in this edition of “Catching up”. Flashback Yes, it’s already 30 years since the web entered our lives. Since 1989, this network of interconnected pages (not to be confused...

Have you ever been exposed to an online advertisement selling you a product after you have purchased that same product? You’re not the only one! Marketing campaigns are often not optimised. This is typically due, in part, to a lack of visibility...

On the agenda – survival, spying, clicks, culture and Scrabble. Happy reading! Google’s total domination This article is an essential read! (It’s in French but you can paste the content into a translation tool.)  It gives a fascinating insight into the...

E-commerce – measure your PrestaShop boutique (in 5 minutes) PrestaShop plugin for AT Internet Sales Insights. To effectively manage your e-commerce site, you must be able to monitor product performance. If your boutique uses PrestaShop, head straight over to our marketplace to install...