ConvertKit Review - The Good and The Bad for 2022


ConvertKit is an all-in-one email marketing service and general marketing hub that supports creators in every type of field. Whether you are an artist, author, or musician, ConvertKit can help you grow and maintain your audience through extensive email marketing tools. By looking at the good and the bad, let’s find out if ConvertKit is the right service for you.

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Comparing ConvertKit to the Best Email Marketing Services

Compared to other email marketing services on the market today, ConvertKit didn’t make it onto our top list. However, as an all-in-one email marketing solution, many users enjoy ConvertKit’s advanced email features and creator-focused support. With ConvertKit, you can grow, engage, and monetize your audience with ease.  

We reviewed dozens of email marketing services on the market and narrowed them down to the top six. We looked at each option to see who it’s best for, what features to consider, and how to find the best option for your needs. Want to scope out all of your options? See all of our top picks here

ConvertKit: The Good and the Bad

Just like for all email marketing services, there will be good and bad features to consider. After extensive research, we found that ConvertKit offers solid features that most users are happy with. It does have a few drawbacks, though. Let’s take a deep dive into both sides of the spectrum to help you decide.

Screenshot of ConvertKit home page

The Good

Comprehensive Email Marketing Tools: The best aspect of ConvertKit is how broad its email marketing tool library is. You can grow and connect with your audience on an intimate level with its email broadcasts and automation solutions. ConvertKit can also help you grow your email list through sign-up forms and customizable landing pages. 

With ConvertKit, there’s no need to create a new email list every single time you want to sell a product or launch a new project. ConvertKit offers unique tags and segments to help you create groups of subscribers based on tags, custom form fields, or even location. And that’s not all—ConvertKit also offers advanced automation solutions, including automated email funnels for targeted content.

Advanced Creator Features: In the Creator Pro plan, ConvertKit offers some of the most advanced features to help creators flourish in their fields. With subscriber scoring and deliverability reporting, you can give your top customers the treatment they deserve while fine-tuning your insights to ensure no one misses an email. You also get to reward your subscribers with ConvertKit’s newsletter referral program. And creating targeted Facebook ads can be exhausting, but with ConvertKit, you can sync custom audiences directly to Facebook, so there’s no need to spend hours building ad lists from scratch. 

Simple Email Designer: If you need help writing compelling emails that also look beautiful and professional, ConvertKit can help you with its intuitive email designer. This tool includes a simple email editing system that lets you craft email templates, add instant images, include clickable CTAs, and code your entire email if you want to. You can choose from a list of ConvertKit templates or design your own without using a single line of code or HTML. There is also unlimited space for templates, and you can fit all templates to whatever device you use. And ConvertKit lets you personalize your emails with headers, buttons, dividers, font, colors, alignments, and links. 

Expansive Integrations: If you want to expand your marketing efforts, ConvertKit offers a wide range of integrations. From ecommerce and lead capture to scheduling and CRM, ConvertKit has some of the most popular apps to choose from, including Monday.com, Stripe, Zapier, and Jetpack. For example, ConvertKit lets you: 

  • Add Typeform email entries to a ConvertKit tag
  • Subscribe to new Squarespace forms
  • Add PayPal customers to a ConvertKit tag
  • Add tagged subscribers to Calendly events

You can also build out new integrations yourself using ConvertKit’s API.

Customer Support: After reviewing dozens of ConvertKit user reviews, we found that many users are happy with ConvertKit’s customer support team. One user said that while customer support isn’t always fast, the team will do everything they can to help resolve the issue at hand. Another user noted that ConvertKit offers a wide range of supporting documentation, so seeking out customer support doesn’t always have to be the first course of action for ConvertKit users. 

Creator Community: Not only does ConvertKit have excellent customer support, but it also offers a unique creator community for all ConvertKit members. The creator community is similar to a forum, where you can ask questions and receive answers from other creators, share courses and blogs, or even get early access to feature updates. You can also find quick tips, important announcements, creator news, feedback, and celebrations. 

The Bad

Subpar Page Builder: After looking at ConvertKit’s reviews, we found that the most consistent negative review was surrounding its builder systems—specifically its page builder. Many users claimed that ConvertKit’s page builder is too difficult to use because its API is slow and glitchy. A few users also went as far as to say that you should seek out another page builder, or that it’s impossible to create a decent landing page with ConvertKit’s system. Landing pages are significant aspects of an email marketing strategy, so these reviews aren’t ideal. 

Ineffective Scheduling: Scheduling emails is an integral part of a successful marketing strategy—you don’t want to write and send out multiple emails every day. Unfortunately, a few users claimed that ConvertKit’s scheduling tool is ineffective and full of glitches. One user said there were multiple delays with their email campaigns because ConvertKit didn’t schedule their campaign. Another user claimed that ConvertKit forced them to reschedule an email multiple times, and it still didn’t work. 

Expensive Pricing Model: ConvertKit is more expensive than most email marketing services on the market, and a few users had an issue with its pay-per-subscriber pricing model. As you grow your subscriber list, ConvertKit’s pricing tiers get more expensive for the same features. 

For example, if you have 1,000 subscribers, you would have to pay $25 per month for the Creator plan and $50 per month for the Creator Pro plan, respectively. However, if you grow your subscriber list to 3,000, you will have to pay $41 per month and $66 per month for 2,000 extra subscribers on the same plan. 

ConvertKit Pricing and Options

ConvertKit offers two paid and one free plan for all your email marketing efforts. ConvertKit bases all of its pricing plans on the number of email subscribers you have, so the pricing increases as your subscribers do. Here’s a quick overview of the pricing plans:

Screenshot of ConvertKit pricing plans

Free

  • $0 per month. Free for up to 300 subscribers. 

ConvertKit’s free plan offers a generous amount of features, including unlimited landing pages, forms, and emails. You also receive audience tagging and segmentation, the ability to sell digital products and subscriptions, and community support. 

Creator

  • $9 per month. $108 billed annually for up to 300 subscribers. 

ConvertKit’s Creator plan is best suited for creators that have a fast-growing platform and need help with automation. You get everything in the free version, plus live chat and email support, free migration, automated email sequences, and visual automation builders. The Creator plan also offers integrations and one additional team member for maintenance support. 

Creator Pro

  • $25 per month. $290 billed annually for up to 300 subscribers.

If you are already an established creator, ConvertKit’s Creator Pro plan is the perfect solution for you to help you scale your brand effectively. You get everything in the Creator plan, plus a newsletter referral system, subscriber scoring, and advanced reporting. 

ConvertKit Migration Service

If you need to migrate your email marketing efforts from one platform over to ConvertKit, free migration service is included in the Creator and Creator Pro plans.

Screenshot of ConvertKit migration services website page

All you have to do is fill out ConvertKit’s migration form, and the team will do the rest for you. After you have completed the form, ConvertKit will match you with an expert who will work with you to create a migration plan. Once the plan is put into action, ConvertKit notifies you of the complete migration and walks you through your account setup.

If you have less than 5,000 subscribers, ConvertKit will help you with a mini migration, which only includes subscriber lists, tags, groups, and segments. If you have more than 5,000 subscribers, ConvertKit will help you with a full migration, including the following: 

  • Subscriber lists
  • Tags, groups, and segments
  • Forms 
  • Sequence emails
  • Email templates
  • Automations

Migrations are different for each creator, so the migration period may take between 2-10 business days. ConvertKit can also help you set up integrations during the migration period. 

ConvertKit On-Demand Workshops

If you need additional help building your subscriber list, ConvertKit offers an excellent range of on-demand workshops, live workshops, and technical tutorials. 

Screenshot of ConvertKit on-demand workshops landing page

You can attend live workshops as a ConvertKit registered member or stream pre-recorded videos of some of its most popular workshops. From sales funnel pep talks to list-building tips, ConvertKit can help you understand the logistics behind each successful marketing tool. 

If you want to learn how to grow your audience, connect with your community, and earn a living online, ConvertKit offers free online courses for members and non-members alike. You can find topics like starting a business, growing your income, and building connections through newsletters. 

ConvertKit also offers additional resources, such as YouTube videos, how-to guides, and podcasts.

How ConvertKit Ranks

While ConvertKit doesn’t rank on our top list, it’s still a decent email marketing service that offers good customer support and advanced features for creators. With comprehensive marketing tools and an easy-to-use email designer, ConvertKit can help you create a strong marketing strategy, no matter the field you work in.  

Here is a short overview of the best email marketing services:

  1. MailerLite – Best email marketing service for most
  2. Omnisend – Best for boosting ecommerce with shoppable emails
  3. AWeber – Best for agencies with advanced marketing campaigns
  4. Sendinblue – Best for getting unlimited contacts and emails without upgrading
  5. HubSpot – Best for merging your CRM with email marketing
  6. Constant Contact – Best for small businesses with simple marketing needs

Summary

Overall, ConvertKit is a decent email marketing service that offers comprehensive marketing tools and email capabilities. While it’s one of the more expensive services on the market, its creator-focused features can be worth the price.  

With its on-demand workshops, free migration services, and an entire creator community, you can create a fully personalized marketing strategy that helps you grow and monetize your audience.



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