For many marketers, the value of PPC data ends with informing the current and upcoming PPC campaigns; after that, their usefulness stops. There are several methods PPC data analytics can be utilized to guide and improve your link-building strategy, albeit you may not be aware of them. Here are some ways you can use your PPC sata in link building:
Find your strongest landing pages using PPC data
It may be challenging to determine which pages to focus on in a link-building effort if you manage a huge website with extensive PPC ads. PPC analytics packages provide a quick and simple way to view a detailed breakdown of your landing pages, keywords, and how they are being viewed by your target market.
Data as a Basis for Content Recycling
PPC data can also be used to find pages that aren’t performing well but have a ton of unrealized potential, which is the opposite of the previous method. Consider the scenario when you are promoting a free ebook for your marketing company. For a term like “content marketing guide,” you might have a high clickthrough rate, but you might also notice that few people are downloading the ebook. This demonstrates that even while readers think your material to be persuasive, they are not persuaded by the information on your pages.
Monitor Demand Changes to Determine Topical Content
Finally, while searching for related content, examining your advertising and the typical CPC for particular keywords may be a fantastic source of inspiration.
If a particular ad unexpectedly has a significantly higher-than-average click-through rate and patterns in your other advertising rule out a general increase in your brand equity, perhaps it is time to capitalize on the excitement surrounding a particular topic by providing pertinent content.
Key Link-Building Strategies for 2022
1. Online PR
Digital PR is the use of tried-and-true PR strategies to acquire natural backlinks. This entails making linkable material, such as infographics, lengthy blog posts, and interactive articles, and then pitching it to media or journalists in a way that will entice them to write about your brand or your assets and include links to them.
2. Guest posts and Contributed Content
For a while now, guest posting and contributed content have been common techniques for link building, and for good reason: they’re excellent ways to produce the confidence and quality signals that Google values when ranking websites.
3. Recovering Broken and Lost Links and Unlinked Brand Mentions
Sometimes obtaining a link only requires reaching out to the appropriate contact because all the legwork has already been done. A blogger may have referenced your company without linking to it.
The webmaster of the referring domain should be contacted and a matching piece of content should be created if links are going to dead pages that formerly held information on your niche or topic. A quick email to the webmaster can often repair backlinks that are lost due to the ordinary maintenance of a referring domain.
Combining this type of low-hanging fruit can boost your backlink profile and take very little work.