acquires Pressboard

Performance partnership company has acquired Pressboard, an analytics and reporting platform for branded content. The deal aims at providing publishers with new integrated tools to improve content partnerships and boost revenue.

Ecommerce Marketing Automation

With Pressboard, publishers and content creators can view insights on a single dashboard and use analytics to measure sponsored content, e-commerce and social media campaigns.

The Pressboard platform joins’s Trackonomics publishing solution to create a more holistic offering for publishers.

Publishers who work with Pressboard include NBCUniversal, Hearst, DotDash and Bustle Media Group.

Read next: NBCUniversal launches comprehensive NBCUnified platform

Why we care. boasts more than 2,000 brand partnerships for such global enterprises as Walmart, Lenovo, Shopify and Fanatics. They provide key metrics and insights for brand partnerships outside the advertising ecosphere.

On the publishers’ side, in an increasingly competitive environment where every ad dollar is highly contested, publishers are looking for additional revenue streams. Branded content and other out-of-box marketing opportunities offer more ways for brands and publishers to work together, but these efforts need to prove their worth with accurate measurement tools.

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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