If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google My Business Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP).
The map pack is the section of the search engine results page that has the map and business listings around your geographic location. It takes up the majority of the SERP and is the primary engagement feature for search users to find local retail outlets and services.
What many businesses don’t understand is that the map pack is purely based on your Google My Business account, not your website. In order to maintain high ranking and visibility in the map pack, your business account should be well-maintained with frequent and recent reviews and updates. This is easy to do with their mobile app… but that still requires you to be managing yet another platform when marketing your local business.
How To Syndicate to Google My Business
What if your business is maintaining a great WordPress site and blogging regularly? That affords the opportunity to syndicate your content across other platforms, feed readers, and even social media applications using your Really Simple Syndication (RSS) feed.
While touching and optimizing every piece of content for every channel can produce improved engagement and response rates, most companies simply don’t have the resources to do this. This is where automation is ideal – and syndicating your content from your feed to social media platforms is a perfect solution. Most platforms don’t offer an RSS to Google My Business option, though!
OneUp and Google My Business
OneUp enables businesses to schedule and automate their Google My Business posts. The platform enables users to post to one or multiple locations at the same time, add images, links, and Call-To-Action buttons. You can even upload images to your photos section.
OneUp isn’t just for Google My Business, it also integrates with Twitter, Facebook, LinkedIn, Instagram, and Pinterest. Features include:
- Manage Multiple Accounts with Categories – Create categories to group accounts together, then organize and filter posts by those categories.
- Social Media Calendar – See an overview of all upcoming and published posts, edit them, and drag-and-drop to change days.
- Canva Integration – Create images in Canva without leaving OneUp, and have them directly added to your post.
- Analytics – See in-depth analytics and automatically generate weekly or monthly reports for all your social media accounts.
- Hashtag Generator – Get suggestions for hashtags related to your keywords, and automatically add them to your post or in the first comment (for Instagram).
- Multi-image and Video Posts – Schedule multi-image posts with up to 5 images in each post, as well as video posts.
- Schedule Instagram Stories – Visually plan and schedule Instagram Stories, and publish them through mobile notifications.
- Bulk Upload Social Posts – Upload and schedule multiple posts at once via CSV, Google Drive, Dropbox, or directly from your computer.
- Facebook – Schedule posts to Facebook Profiles (via mobile notifications), as well as direct publishing to Facebook Pages and Groups.
Disclosure: I am using affiliate links throughout this article.