Home Mobile Marketing Hippo Video: Boost Sales Response Rates With Video Selling | Martech Zone

Hippo Video: Boost Sales Response Rates With Video Selling | Martech Zone

Hippo Video Sales Prospecting

My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and quickly explaining the opportunity for me is engaging… and I’m certain that I respond more often.

I’m not the only one… video selling is a high-growth means for sales teams to break through with prospects with many companies seeing over a 300% lift in response rates.

Hippo Video Sales Engagement

Hippo Video provides a simple platform for your sales team to build trust, provide value and nurture relationships with prospects with the help of REAL and humanized videos. While their user interface is simple… integrated right into your taskbar, the real differentiator of Hippo Video is their array of integrations for tracking your sales activity in virtually every email, customer relationship management (CRM), and sales enablement platforms.

Hippo Video enables your sales team to record a video with a single click, integrate and share the videos seamlessly without switching platforms, and then track the response rates to optimize advancement and drive more sales.

Hippo Video Platform Features

  • Video Editing – Give your video the perfect flow you intended with an option to trim out awkward pauses, crop unwanted objects, blur the extras to retain focus, span resize your aspect ratio, and spruce it up by adding span emojis or callouts.
  • Virtual Background – Spruce up your video background to your liking with their virtual background technology.
  • Video Overlays – Get your message across effectively by adding text and images to your video.
  • GIF Embeds – Stand out in your recipient’s inbox with animated GIF thumbnails that play when they open your email.
  • Export – Export videos to YouTube, G Suite, and other platforms directly without any hassle. 
  • Call-To-Action – include personalized links to book a meeting,or add custom-made span Call-To-Action buttons to schedule a demo or get on a call.
  • Personalized Sales Pages – Drive leads from one video into a library of other videos that can help advance their research and customer journey.
  • Video Teleprompter – Not everyone can speak eloquently without a plan… Hippo Video has a built in teleprompter to help you walk through your key points or detailed pitch.
  • Prospect Tracking & Analytics – Keep an eye on your video performance, average watch rate, total plays, shares, demographics, unique viewers, and activity that came from your videos.
  • Integrations – Integrate with Gmail, Outlook, Salesforce, Hubspot, Outreach, SalesLoft, LinkedIn Sales Navigator, Pipedrive, ActiveCampaign, Slack, Zoom, Zapier, and other tools so that your activity and response are fully documented and tracked.

Aside from the platform, your subscription to Hippo Video includes real-world coaching and strategies from Jeffrey Gitomer.

Try Hippo Video For Free

Disclosure: I am an affiliate for Hippo Video and I’m using affiliate links in this article.

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