Google Page Experience Update For Desktop Starts Rolling Out


Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms.

The update is scheduled to finish rolling out by the end of March.

Advance notice was given back in November 2021 that the Page Experience update, first rolled out to mobile search results, will be applied to desktop search by February 2022.

Here it is, right on schedule.

There are some key differences between how Page Experience is applied to mobile compared to desktop.

See the next section for more information on the factors included in the desktop update, and what this means for your website.

Google Page Experience Update For Desktop Search

Google’s Page Experience update for desktop search is an extension of the algorithm that launched in mobile search in the summer of 2021.

For the most part, Page Experience on desktop includes the same ranking signals as the mobile update.

“This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well.”

Screenshot from developers.google.com/search/blog, November 2021.

Mobile-friendliness, which is a signal built into page experience for mobile search, will not apply to desktop.

Updating…


Featured Image: ThomasAFink/Shutterstock





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