Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency:
- Acquire New Customers – You have to invest in sales and marketing to reach new prospects, as well as hire the talent necessary to fulfill those engagements.
- Offer New Products and Services – You need to expand your offerings to attract new customers or increase your engagements with existing customers.
- Build Operational Efficiency – You have to build the automation, platforms, reporting, and fulfillment needed to ensure you are exceeding your customer’s expectations as well as report on their return on investment.
To do this on your own is quite an undertaking. I have built multiple companies and it’s always a struggle – balancing cash flow, talent acquisition, sales, marketing, and operations are not easy… especially if you’re a young company without the resources of a large corporation.
One means of doing this is through channel partnerships. Through channel partnerships, you align yourself – typically invisible to your customer – to scale your offerings. One difficulty in finding partners is to vet them and ensure that they will actually delivery. As well, scaling and adding new offerings adds a ton of complexity to your operations… unless you can also implement a solution to manage it.
Vendasta Channel Partner Solution
Vendasta provides channel partners with an end-to-end platform to scale and a curated marketplace of products and services to sell, both of which are tightly integrated into an operating system that they deliver for small and medium businesses (SMBs).
Faced with the growing need to be digitally enabled and the proliferation of solution providers, it has become increasingly complex for small businesses, medium-sized businesses, and channel partners to manage operations without a fully digital operating system.
The Vendasta platform provides channel partners with products for marketing automation, CRM, order and billing management, payments and collections, fulfillment management, and more. Further, the platform provides them with access to a marketplace of ready-to-sell products and services in categories including:
- Marketing and Advertising
- Customer Relationship Managment (CRM) and Customer Success
- Productivity and Collaboration
- Connectivity and Security
- E-commerce and Inventory
- Booking and Scheduling
- Billing and Payments
- Legal and Insurance
- Accounting and Finance.
The products are resellable to SMBs and made available through a white-label business app where they can access their software and analytics under a single login. As well, it enables you to publish your resellable apps and services to other channels partners.
Client-Facing Performance Reporting
Not only do you get assistance with your own sales prospecting and marketing, Vendasta also provides you with your own client-facing app that’s branded for your agency. The portal includes executive-level reporting, performance reports, and marketing services task reports.
Vendasta pricing is based on how many team members you have, how many clients you have, and how many emails you’ll be sending each month. Aside from their startup solution, all other pricing includes a fully white-labeled solution.
Scale Your Digital Marketing Agency
With Vendasta you get everything you need to scale your business – talent, new offerings, and a platform to manage it all… which includes reporting, screen sharing, email marketing, CRM and prospecting, and project management. All with vetted resources and Vendasta leaders to help guide you!
Not to mention the opportunity to also offer your products and services to over 60,000 other partners… that’s quite the means of scaling without all the worries and overhead.
Vendasta’s white-label platform brings everything together for agencies and enterprises providing solutions to business owners. It’s business-to-business (B2B) ecommerce software that lets you scale sales, marketing, fulfillment, and operations — all in the name of helping local businesses succeed.