How To Create a Content Calendar: A Guide

How To Create a Content Calendar: A Guide

A content calendar streamlines the organization of your marketing strategy, increasing efficiency and saving time; this applies whether you are working alone, or as part of a large...
How To Do a Competitor Analysis with Semrush (Including Template)

How To Do a Competitor Analysis with Semrush (Including Template)

Rule one in business and marketing is to know your audience and where you can find them.  Rule two is to know who your competitors are, what they...
Looking to leave WordPress behind? You're not alone

Looking to leave WordPress behind? You’re not alone

Looking to leave WordPress behind? You're not alone
A Guide to Sitelink Extensions: Improve Your PPC Ads

A Guide to Sitelink Extensions: Improve Your PPC Ads

To PPC beginners, it can seem like managing your PPC budget is half the battle when it comes to creating strategy. Before you start plotting on a bigger...
Mediocre Core Web Vitals Enough if Competitors are Worse?

Mediocre Core Web Vitals Enough if Competitors are Worse?

Search Engine Journal’s Loren Baker asked if a mediocre core web vital score was good enough in situations where the competition is scoring poorly. In other words, is it...
Book now for SMX Advanced - rates increase next week!

Book now for SMX Advanced – rates increase next week!

Book now for SMX Advanced - rates increase next week!
LinkedIn

LinkedIn introduces Event Ads and “boosted” posts

LinkedIn introduces Event Ads and “boosted” posts
6 Useful SEO Insights You Can Learn from Google Analytics

6 Useful SEO Insights You Can Learn from Google Analytics

A  wealth of SEO insights can be gleaned from analyzing Google Analytics.Looking at Analytics on a consistent basis can help to identify not only performance issues but also...
Google removing generic rich results filter from Search Console performance report

Google removing generic rich results filter from Search Console performance report

Google removing generic rich results filter from Search Console performance report
Core Web Vitals: Will Google Give Breaks for Slow Plugins and Apps?

Core Web Vitals: Will Google Give Breaks for Slow Plugins and Apps?

Google’s Martin Splitt answered a question about what to do about third party must-have functionalities in the form of apps and plugins and whether Google would give publishers...

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TikTok's Working on a New, Opt-In Function to Show You Who Viewed Your Profile

TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile

I’m not entirely sure what value this might bring, but TikTok is reportedly working on bringing back the option to see who viewed...
Latent Semantic Indexing (LSI): Is It A Google Ranking Factor?

Latent Semantic Indexing (LSI): Is It A Google Ranking Factor?

Latent semantic indexing (LSI) is an indexing and information retrieval method used to identify patterns in the relationships between terms and concepts.With LSI,...
Are Contextual Links A Google Ranking Factor?

Are Contextual Links A Google Ranking Factor?

Inbound links are a ranking signal that can vary greatly in terms of how they’re weighted by Google.One of the key attributes that...