According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to this question, just use this flowchart:Here’s how it...
Google Meet is a decent webinar software tool. It’s easy to set up if you already have a Google account, includes document collaboration, and seamlessly integrates with Google Workspace. Against...
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CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s...
Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead.  Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only)Alcohol (where...
An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets:If you want to design an SEO-friendly...
SEO is a big machine with lots of little moving parts—sometimes it can stress out the most seasoned of SEOs. So how can you make sure everything works just right? Level up your knowledge and download this free SEO audit...
Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy can be challenging. You may wonder, are my Facebook Ads...
“We don’t have enough content on the website. We need to publish 100 pages per month.”That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at...
What if I told you that you could write faster, better, and in a way that increases your odds of ranking highly on Google’s search results?Well, you can—with content outlines.Outlining your content can improve your writing efficiency and content...

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