Liftoff Named in Inc.’s Inaugural Best-Led Companies List - Liftoff

In the first-ever roundup of companies that proved management excellence across the middle market, Liftoff has earned a position on the first Inc. Best-Led Companies list

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Based on an exciting 12-point measure of management excellence across the middle market, Inc. compiled a select, data-driven list of the best U.S. firms with revenues of $50 million to $2 billion. This novel program is the first Inc. recognition list to honor both public and private companies. 

The final list recognizes 250 companies that are agile enough to maneuver but also big enough to have a broad impact. Together, the companies on this list employ 35 million people—about one in four U.S. workers. All 250 have a successful track record and leadership teams that spur solid performance, create value, penetrate markets, engage with customers and more. 

“At Liftoff, we strive to support the entire mobile app marketing ecosystem by leading the industry toward a smarter future—especially in such an evolving market,” says Mark Ellis, CEO and Co-Founder of Liftoff. “This recognition is an exciting win. Not only is our performance in the space something I’m proud of, but our team has evolved to be incredibly dynamic.”

To be considered for the list, each company submitted an application with responses to questions about their performance, executive team, and leadership. Applicants were then evaluated using an algorithm that identified the best companies based on their leadership teams’ accomplishments in four key areas: performance and value creation, market penetration and customer engagement, talent and leadership team. 

“This inaugural list of companies represents the remarkable mid-sized companies, both public and private, often founder-led, that are at the vanguard of reinventing American business,” says Scott Omelianuk, Editor-in-Chief of Inc. magazine. “With their leadership, all businesses will benefit from an exciting, competitive future full of possibilities.” 


To compile the list, Inc. evaluated private and public U.S.-based companies with 2020 revenues of $50 million to $2 billion or valuations of $50 million to $10 billion using a proprietary 12-point measure of management excellence generated with input from partners at Pitchbook and Shango Labs.

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