Markelytics Solutions onboards Rupesh Govindan to head the B2B research division


To continue providing exceptional research & insights to businesses that enable them to make strategic decisions, Markelytics Solutions announced the appointment of Rupesh Govindan as Senior Vice President – Client Engagement and Sales. He will lead the B2B research division of VelocityMR (the full-service research and advisory arm of Markelytics Solutions).

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With over 22 years of experience working in the B2B sector, he has championed the art & science behind B2B research advisory & insights. His two-decade-long industry experience includes three years of entrepreneurship experience of co-founding i2iResearch and 19 years of experience in key positions with leading MR firms like IPSOS Strategy3, Feedback Consulting, Derrick Petroleum (now a Drillinginfo company), and GlobalData.

He has expertise in a wide range of sectors like Energy, Construction, Infrastructure, Healthcare, Education, F&B, Automotive, Engineering, and IT & ITES in Qualitative & Quantitative methodologies.

Jasal Shah, MD/CEO of Markelytics & Velocity MR, on his hiring, said, “I welcome Rupesh Govindan to Markelytics Solutions. I know that not only the organization but all of us will benefit from his leadership and expertise in the B2B sector. His vision will help Markelytics continue to positively impact the businesses through the power of insights & market research.”  

About Markelytics Solutions – With 19 years in business and operational reach in 80+ countries, Markelytics Solutions is a leading Market Research agency providing end-to-end research solutions. Established in 2003, today, Markelytics has become synonymous with trust, transparency, and business transformation among its clients across the globe covering Asia, Africa, the Middle East, America & Europe.

Markelytics promises to scale up the businesses of clients and partners through its comprehensive & agile research solutions. The notion of providing all the research solutions under one roof highly resonates with the company’s offerings which are technologically advanced and help clients reduce timelines and cost coupled with enhanced accuracy and quality.

More than 25+ research offerings provided by the company are categorized under three verticals, viz. Service Bureau, Digital Research & DIY Research Platforms. The offerings include Online Qualitative Solutions, Panel Management Solutions, Global Data Collection (Online Panels, Field Services, CATI), Global Project Management, Multi-Country Studies, MR Full-Service Research, Syndicated Research, Data Processing, Advanced Survey Programming, Visual Graphics & Reporting, Healthcare Studies, Ethnographic Studies, Vehicle Clinics, Feedback System Management Platform, Brands & Private Communities Platform, among others. Markelytics also has specialities panels that include a proprietary Healthcare Panel set up with extensive reach in North America and Europe along with Consumer Panel, B2B Panel & HNIs Panel.

Headquartered in Bangalore, India, Markelytics has offices in New Delhi and Mumbai (India), San Francisco, New Jersey (US), Dubai (UAE), Singapore and Seoul (Korea) . The collective expertise, talent, and proficiency of the team help them deliver best-in-class services to clients across different time zones with unmatched efficiency.



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