In the past two years, shoppers across the globe have embraced digital commerce at an unprecedented scale. According to data released by Adobe, spending on digital platforms during the pandemic surpassed $1.7 trillion and continues to scale. The availability and reach of retail and food delivery apps have reshaped how consumers approach shopping and dining.
Even as the pandemic winds down and consumers return to brick-and-mortar stores, the pivot to mobile shows no signs of slowing. Insider Intelligence predicts that US m-commerce will nearly double its share of total retail sales from 2020 to 2025. New audiences are turning to mobile as a go-to channel for purchases, and marketers need to deliver data-driven, up-to-date campaigns to maximize their reach with an expanding user base.
To help e-commerce and food delivery apps navigate these new opportunities, Liftoff has partnered with Singular to deliver the latest insights into a growing industry. Drawing on data from both platforms, this report breaks down changes in ad spend, installs from paid and organic traffic with an overview of cost, conversions and retention rates by platform, region and season. To complete the story of shopping in 2022, we also spoke to two experts on what’s next and how marketers can stay ahead of the curve.
Report highlights include:
- CPI, CPA, and ITA-purchase breakdowns by platform, region and month
- A breakdown of ad spend share by platform
- A look at paid vs. organic installs and changes in retention rates by month
- Top tips and insights from Mobile Heroes and industry experts