Reminder - you can no longer create or edit ETAs


Just a friendly reminder that as of June 30, creating new or editing existing ETAs is no longer a possibility. You can review the announcement from Google here

Ecommerce Marketing Automation

PPCGreg brought up an issue to Google Ads liaison Ginny Marvin on Twitter yesterday about not being able to fix a “Destination not working” on an ETA and received this response:

ETA’s will continue to serve. You won’t be able to edit ETAs, including the URL. If you run into an issue where the destination isn’t working, you should probably remove the ad, or switch to RSA’s. Alternatively, as Marvin points out, you can wait until the URL is working again.

Why we (still) care. If you decide to leave your ETAs on, be sure to keep a close eye on them. It wouldn’t surprise us if more ETAs start getting disapproved in a last-ditch effort by Google to get everyone to switch over. 


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About The Author

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.



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