Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into a customer.
Once you acquire a customer and provide them with an exceptional buying experience, there are 3 critical steps that you should take that will grow your e-commerce business:
- Request a product rating or review from your customer so that you can share that review online with other potential buyers.
- Enhance the product rating or review by requesting customer photos or videos. Reviews with user-generated content (UGC) like this are unmatched in their ability to influence a purchase from a visitor.
- Strengthen your relationship with the buyer and entice additional business by providing them points and rewards for every purchase, enlisting your strongest customers in a VIP program, and providing a means for them to refer their friends and family.
Stamped Product Ratings and Reviews
With Stamped, you can collect and save reviews in a multitude of ways and then use them to promote your store.
- Review Requests – request reviews from shoppers via a review request email, Facebook messenger Bot, or via text message (SMS) Review Request
- Customized Forms – build custom forms with product-specific questions, assist reviewers with artificial intelligence (AI)-based content, layout the request form however you’d like, and even localize it in over 20 languages.
- Syndicate Reviews – syndicate reviews for the same products across websites, including Bazaarvoice.
- Enhance Search and Social – Stamped has all the necessary meta information to have your ratings and reviews published across organic search, shopping listings, advertising, and social media channels.
- Moderate Reviews – automatically analyze, publish, and manage large volumes of reviews using AI. The tool has a built-in profanity filter, and sentiment analysis.
- Reporting – measure the impact of your reviews on overall sales as well as measure sentiment and calculate your Net Promoter Score (NPS).
- Display Reviews – incorporate reviews throughout your e-commerce site with customized widgets that offer filtering, customer Q&A, topic filters, searches, etc.
Stamped Loyalty and Rewards
Stamped empowers brands to acquire new customers and maximize customer lifetime value with powerful programs that perfectly fit your brand needs with fully customizable AI-powered Points and Rewards, VIP Tiers, and Referral solutions.
- Customer Loyalty – build customer loyalty and grow sales with a beautifully branded loyalty program that rewards your customers for purchases, referrals, and more.
- VIP Program – reward and recognize your best customers with an exclusive VIP program tailored to your needs. Create exciting VIP tiers and perks to increase brand loyalty. Motivate your best customers to keep coming back.
- Referral Program – acquire customers easily and cost-effectively with a custom referral program that incentivizes your best customers to refer their friends and family to your brand.
I’ve already recommended Stamped’s Loyalty software to other businesses. The experience is always very good, and they have a great team that’s quick to respond.
George Papura, Georgiemane
Stamped integrates natively with e-commerce platforms including Bigcommerce, Magento, Shopify or Shopify Plus, Wix, or WooCommerce. They also integrate with a number of automation platforms, email marketing platforms, SMS marketing platforms, Helpdesks, Social Media, Payment systems, and other types of platforms.
Disclosure: Martech Zone is an affiliate of Stamped and we are using affiliate links in this article.