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The holidays are approaching fast, so holiday-themed content for the Constant Content Marketplace is in demand! Freelance writing during the holidays can be profitable if you know what types of articles customers are looking for. No matter your niche,...
The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer,...
Changes to B2B ecommerce coming fast B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5...
<!----> The customer referral program is among the most effective marketing strategies to gain or appeal to new customers. But just how effective are customer referral programs, how do they actually work and how do you go about implementing your...
Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends.  While you can easily navigate your product and experience its value, your customers usually need...
Traditionally, when I teach content proofreading tips, I treat them as separate tasks from content editing. And they are indeed two different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading and are...
It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. But spending the time (and resources) to set goals and decide what you want to publish can...
<!----> Video killed the radio star back in 1979 – and it still hasn’t gone out of fashion. In fact, it’s such an ingrained component of today’s media consumption habits that many of us can unintentionally watch several minutes...
The Top 50 B2B Marketplaces: A New RankingB2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released...
The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is...

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Content ideas may be coming to Google Search Console

Content ideas may be coming to Google Search Console

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some...
Filestage: Streamline Your Video Review And Approval Process | Martech Zone

Filestage: Streamline Your Video Review And Approval Process | Martech Zone

We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing...
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Social Media Advertising 101: How to Maximize Your Ad Budget

Social media advertising is a must if you’re looking to reach a new, targeted audience ASAP. Like it or not, organic reach is getting...