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With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some additional custom fields and I’m...
Increased data privacy is “a good thing for consumers,” but how is the marketing world adapting? The last few years have seen tectonic shifts in the world...
Getting content right is easier said than done. For small businesses in particular, the act of setting up a coherent content schedule that’s bound to inspire your customers and generate leads can be time-consuming and difficult to pull...
In Japan and worldwide, interest in gaming apps spiked when the COVID-19 pandemic hid. But as pandemic measures scale back, there are still plenty of growth...
Whether you’re gearing up for Christmas, or are preparing for any other seasonal boost for sales, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent. With this in mind, on-page optimization...
I’ve been working and developing with WordPress since its inception. The content management system’s simplicity is phenomenal, and its mass adoption has no surprise. There are haters out there, but I often remind people that the issues with...
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined...
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to...

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Latest article

Content ideas may be coming to Google Search Console

Content ideas may be coming to Google Search Console

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some...
Filestage: Streamline Your Video Review And Approval Process | Martech Zone

Filestage: Streamline Your Video Review And Approval Process | Martech Zone

We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing...
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Social Media Advertising 101: How to Maximize Your Ad Budget

Social media advertising is a must if you’re looking to reach a new, targeted audience ASAP. Like it or not, organic reach is getting...