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In the SEO industry, it is common for businesses who are looking to acquire SEO services to request an audit of their website. I know from experience...
After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results.In case you missed it, Google announced yesterday that deal pages are now free for all retailers. This...
Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has become a hot topic in the SEO community in recent years, as well as a source of many myths and misconceptions.One of the most prominent questions and mysteries surrounding...
2. Digital Media and Marketing Certificate – Duke University Continuing StudiesThis self-paced online digital marketing course provides students with knowledge of the top eight disciplines in the field.It consists of a combination of roughly 350 hours of instructor-led...
Why does Google remove content from its index?Google chooses to exclude some webpages because not every optimization is a good one, and some content just doesn’t provide a good answer for searchers.You may be accidentally publishing spam pages...
Just can’t get your marketing to work for your small business? Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers.Know who you’re targetingDouble down on what’s already workingEliminate tactics that...
Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like...
Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is published or updated on a website, IndexNow notifies...
You use a call to action to encourage your users to take action or respond to your content. To make sales, you want people to take the next step once they have consumed your content; that next step...

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What Is An API?

What is an API, REST, SOAP, XML, JSON, WSDL and Other Definitions

When you utilize a browser, your browser makes requests from the client’s server and the server sends back files that your browser assembles...
Google's Algorithms Can Understand When Sources Agree On Same Fact

Google’s Algorithms Can Understand When Sources Agree On Same Fact

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM...