5 Steps to an Engaging Content Curation Strategy For B2B Marketers

5 Steps to an Engaging Content Curation Strategy For B2B Marketers – Scoop.it Blog

All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time...
13 Engagement Metrics That Matter and How to Measure Them | Brafton

13 Engagement Metrics That Matter and How to Measure Them | Brafton

<!---->Engagement metrics are the top-level KPIs that can easily be found in Google Analytics or standard SEO tools. While there is an enormous number to choose from, and...
7 Online Business Ideas for Practical Content Entrepreneurs

7 Online Business Ideas for Practical Content Entrepreneurs – Copyblogger

If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in a time of heightened financial fear, and I’m...
8 Fun & Useful Branding Exercises to Grow Your Business | Brafton

8 Fun & Useful Branding Exercises to Grow Your Business | Brafton

<!---->How can you make sure everyone in your organization is on the same page when it comes to your brand? By hosting branding exercises, of course! If you’re...
B2B marketers viewing remote event video.

In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In...

How can B2B marketers get the most from events in 2022, whether they’re in-person, all-virtual, or in any of several combinations of hybrid formats? The marketing event landscape in...
10 Tips for Curating Unique Content People Haven

10 Tips for Curating Unique Content People Haven’t Seen Before – Scoop.it Blog

Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. It’s an active approach to providing value...
5 Tech Brand Case Studies That Will Inspire You

5 Tech Brand Case Studies That Will Inspire You

I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused,...
Elevated B2B Marketing 2022

Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate

B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in...
How to Create an Effective SaaS Marketing Strategy (Plus Tips, Tactics and Tools) | Brafton

How to Create an Effective SaaS Marketing Strategy (Plus Tips, Tactics and Tools) |...

<!---->A decade ago, Software-as-a-Service (SaaS) wasn’t a part of our vocabulary. Today, this seamless subscription software is as ubiquitous as the cloud and is utilized by businesses across...
2022 January 21 Edelman Chart

B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data,...

B2B Pros Worry About Leads Getting To The Right Person, Study Finds58 percent of B2B marketers have said that they are only somewhat or not confident in their...

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6 Tips For Giving Your Reporting Dashboards A Makeover

6 Tips For Giving Your Reporting Dashboards A Makeover

In their new book ‘Making Numbers Count,’ co-authors Chip Heath and Karla Starr explain that our brains have not evolved to easily understand...
2022 January 28 Cyance Chart

B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp...

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? 79 percent of B2B marketers have said that their website registration forms...
Inbound Links As A Ranking Factor: What You Need To Know

Inbound Links As A Ranking Factor: What You Need To Know

Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm...