In a world over-saturated with content, it’s become challenging for brands to break through the noise, control their narrative online, and gain the attention of potential customers—regardless if you’re B2B or B2C. So how do you toot your...
Ever notice that the people who say, “trust me,” are the least trustworthy people around? Something about those two little words immediately puts people on guard. If you were really trustworthy, we think, you wouldn’t have to ask. Right...
As marketers, we almost always have growth on our minds. And not just any growth—measurable, repeatable, sustainable growth that can serve our customers and employees equally well. This is where growth marketing comes in. In this guide, we’re diving into...
You have been trying so hard to work on your content marketing. You have read hundreds of “10 things to do” articles on content marketing and content creation. You have tried all things possible, but absolutely nothing is...
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented it.) RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers...
Since the start of the pandemic, you have probably been hearing a lot more about freelance work. In 2021, LinkedIn reported that a freelance content creator was one of the top five jobs. More people are choosing to...
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is...
<!----> When creating ads to attract new potential customers, it may seem like the copy is the most important part, right? But that’s only one ingredient in your recipe for success. Another significant part of your strategy is Google...
Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt. You like the celebrity, so you’re supposed to like the product. But does associating a brand or...
Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them...

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