Marketing Analytics

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. B2B marketers...

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming...

Hiring new talent for your company shouldn’t feel like a chore, and ZipRecruiter makes the process easier in many ways. From integrating with other recruiting tools and job boards to...

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link clicks. It’s useful to see who’s at least somewhat paying attention, but...

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you...

Fiverr, an...

After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To...

Could you...

In any discussion about video conferencing software, it’s worth noting that digital conference calling and screen sharing had become quite popular for multinational businesses even before COVID-19. But when businesses...

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents...