DoubleVerify launches contextual advertising solution

DoubleVerify launches contextual advertising solution

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the...
How to build custom reports in Google Analytics 4 - Analytics Mania

How to build custom reports in Google Analytics 4 – Analytics Mania

In Universal Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Analysis...
5 Advanced Google Tag Manager tips - Analytics Mania

5 Advanced Google Tag Manager tips – Analytics Mania

If you are already considering yourself an intermediate or maybe even advanced Google Tag Manager user, you are probably looking for new ways to improve your GTM skills...
Youtube trigger isn't working in Google Tag Manager? 9 ways to fix it

Youtube trigger isn’t working in Google Tag Manager? 9 ways to fix it

Updated: October 12th, 2021 This is an updated version of the blog post posted back in 2016 (when the built-in Youtube trigger was not a thing in GTM yet). In...
Google Tag Manager Conversion Tracking - Analytics Mania

Google Tag Manager Conversion Tracking – Analytics Mania

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts....
Segments vs Audiences vs Comparisons in Google Analytics 4

Segments vs Audiences vs Comparisons in Google Analytics 4

If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am...

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