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Introducing Scaled Metrics, a new way to monitor iOS | Liftoff

Scaled Metrics for SKAN campaigns—an essential tool for understanding iOS performance—is now available for our customers through Liftoff’s reporting tools.Liftoff has constantly strived to be at the forefront...
Plausible Cookieless Simple Lightweight Analytics Alterrnative to Google

Plausible: A Lightweight, Cookieless Alternative to Google Analytics | Martech Zone

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to...
Plausible Cookieless Simple Lightweight Analytics Alterrnative to Google

Plausible: A Lightweight, Cookieless Alternative to Google Analytics | Martech Zone

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to...
Revue Newsletter Subscriptions on Twitter

Newsletter Subscriptions On A Twitter Profile Is A Win-Win For Email Marketers And Subscribers...

It’s no secret that newsletters give creators a direct line of communication with their audience, which can bring incredible awareness and results for their community or product. However,...
Revue Newsletter Subscriptions on Twitter

Newsletter Subscriptions On A Twitter Profile Is A Win-Win For Email Marketers And Subscribers...

It’s no secret that newsletters give creators a direct line of communication with their audience, which can bring incredible awareness and results for their community or product. However,...
Clarabridge: Actionable Insights from Every Customer Interaction

Clarabridge: Actionable Insights from Every Customer Interaction | Martech Zone

As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do...
Clarabridge: Actionable Insights from Every Customer Interaction

Clarabridge: Actionable Insights from Every Customer Interaction | Martech Zone

As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do...
#GetVaccinated Influencer Marketing Campaign

#GetVaccinated Campaign Earns Influencers Mainstream Respect | Martech Zone

Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated....
#GetVaccinated Influencer Marketing Campaign

#GetVaccinated Campaign Earns Influencers Mainstream Respect | Martech Zone

Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated....
Mobile App Localization for Japan

5 Considerations When Localizing Your Mobile App for the Japanese Market | Martech Zone

As the world’s third-largest economy, I could understand why you would be interested in entering the Japanese market. If you’re wondering how your app can successfully enter the...

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Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls

Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls

Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new...
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How an Agency Helped a Bakery Choose an Impactful Blog Theme

So far in our SEO Reality Show, we’ve shared how an international SEO agency, Why SEO Serious, helped Edelweiss bakery determine topics for...
Top 14 Benefits of Social Media for Your Business

Top 14 Benefits of Social Media for Your Business

Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no...