Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration

Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration

Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration
Competitor Paid Search Analysis: Why Is It So Important?

Competitor Paid Search Analysis: Why Is It So Important?

Need to gain insight into the budgets, keywords, and product ads driving your competitors' paid search campaigns? Learn a tactical approach here.The post Competitor Paid Search Analysis: Why...
Click-Through Rate (CTR): Is It a Google Ranking Factor?

Click-Through Rate (CTR): Is It a Google Ranking Factor?

Is click-through rate a Google ranking factor? Let’s ask Google.Screenshot from Seach for , October 2021According to this featured snippet, “Google does indeed use organic click-through rate as...
Content Length: Is It a Google Ranking Factor?

Content Length: Is It a Google Ranking Factor?

One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings.Word count is said to be a...
Case Study: Should You Add a CTA to a Page’s Title Tag?

Case Study: Should You Add a CTA to a Page’s Title Tag?

Before you start: what do you know about SEO split-testing? If you're unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start...
How to Find & Optimize Your MVPs (Most Valuable Pages)

How to Find & Optimize Your MVPs (Most Valuable Pages)

With every website, there is always a greater opportunity to optimize than there is time or resources to implement.Businesses of all sizes must be able to effectively prioritize...
3 Scripts for Automating Google Ads Reports in Spreadsheets

3 Scripts for Automating Google Ads Reports in Spreadsheets

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed.Now with the continued rise in automation, reporting has taken on...
The Top 10 Digital Marketing Certificate Programs to Enroll In

The Top 10 Digital Marketing Certificate Programs to Enroll In

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get...
The Top 10 Digital Marketing Certificate Programs to Enroll In

The Top 10 Digital Marketing Certificate Programs to Enroll In

There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30...
How Google Responds to a Site Move

How Google Responds to a Site Move

Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by...

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In A Social Media Rut? Here’s Some Brain Science That Explains Why

In A Social Media Rut? Here’s Some Brain Science That Explains Why

Young man addicted to social media texting in the dusk at home getty Ever feel like you’re in...
Core Web Vitals as a Google Ranking Factor: What You Need to Know

Core Web Vitals as a Google Ranking Factor: What You Need to Know

Core Web Vitals measure page experience signals to ensure an engaging user experience for search users.But can Core Web Vitals affect your organic...
Facebook Will Hire 10,000 In Europe To Help Build Its ‘Metaverse’

Facebook Will Hire 10,000 In Europe To Help Build Its ‘Metaverse’

Topline Facebook plans to hire 10,000 people in the European Union over the next five years to help build its so-called metaverse, the...