For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin.After years...
Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page. There are multiple...
Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not...
IONOS, previously known as 1&1, is a large, international web hosting provider. The company offers various hosting products, including shared hosting, WordPress hosting, VPS hosting, and dedicated servers. Ionos is headquartered...
According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to this question, just use this flowchart:Here’s how it...
Google Meet is a decent webinar software tool. It’s easy to set up if you already have a Google account, includes document collaboration, and seamlessly integrates with Google Workspace. Against...
Do you want to find the right influencers for your business? In this blog post, we will walk you through a step-by-step guide...
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s...
Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead.  Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only)Alcohol (where...
An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets:If you want to design an SEO-friendly...

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