Messy SEO Part 6: Pillar pages and topic clusters

Messy SEO Part 6: Pillar pages and topic clusters

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment...
Inbound Links As A Ranking Factor: What You Need To Know

Inbound Links As A Ranking Factor: What You Need To Know

Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having...
7 Unique Keyword Sources To Boost Your Site Ranking

7 Unique Keyword Sources To Boost Your Site Ranking

This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. In the jungle of SEO, there’s a lot of competition for the best...
What YouTube Video To Make Next

What YouTube Video To Make Next

Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. A new video published to...
Learn How TikTok Advertising Works With This Free Guide

Learn How TikTok Advertising Works With This Free Guide

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok...
Does Value of Internal Links Differ Based on Page Location?

Does Value of Internal Links Differ Based on Page Location?

Google’s John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His...
Google allows ads for sports betting in Louisiana

Google allows ads for sports betting in Louisiana

Google will begin accepting and running ads for sports betting and daily fantasy sports from certified, state-licensed entities in Louisiana beginning on January 28. Advertisers must first apply for...
WordPress 5.9 launches with full site editing

WordPress 5.9 launches with full site editing

WordPress, which continues to lead the CMS market by a wide margin, has announced its new release, WordPress 5.9. Among the enhancements announced with the new release are: Full...
15 Podcasts to Boost Your SEO Game

15 Podcasts to Boost Your SEO Game

I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter).That’s because I’m a firm believer in being fussy about what...
Google Sunsets FLoC, Announces New Topics API Solution

Google Sunsets FLoC, Announces New Topics API Solution

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated Learning...

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Photoshop Animated GIF for Email Marketing

How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop...

We’re having an amazing time working with key client Closet52, an online dress store that we branded and built from the ground up...
NFT Startup Unblocked Raises Seed Round At $90 Million Valuation From Tiger Global, Dapper Labs, Jay-Z

NFT Startup Unblocked Raises Seed Round At $90 Million Valuation From Tiger Global, Dapper...

NFTs have exploded in popularity over the last year—enough for these Crypto Punks to grace Times ... Square billboards last...
10 Advanced SEO Skills To Level Up Your Career

10 Advanced SEO Skills To Level Up Your Career

Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites...